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The Pitfalls of UX Design and How to Avoid Them

75% of organizations think they are user-centric, but only 30% of consumers believe this is the case

In today’s world, consumers have grown to expect high-quality experiences. Major companies are spending big to meet the demands of their consumers and design the best user experiences possible. But delivering the experiences that your users expect can sometimes feel like throwing everything at the wall and seeing what sticks. Here are some of the biggest mistakes that organizations make with their user experiences and how you can avoid them.

Update Antiquated Design Practices

Sometimes, it’s easy to fall into an “if it ain’t broke don’t fix it” mentality. One of the biggest barriers to UX adoption is the reluctance to move away from tried-and-tested methodologies. When the status quo works, change can seem unnecessary and potentially less effective. This is especially the case when decision-makers lack familiarity with UX design and haven’t bought into its benefits. While work-cultural issues are difficult to overcome, cultivating interest in the value of quality user experience using definitive data can sway stakeholders. Conduct small-scale test trials and measure the results of usability changes made. Try to answer “what is UX design and why is it important?” by speaking in a common language that stakeholders understand. 

Benchmarking

As designers, we know that improving customer experience is instrumental in increasing customer satisfaction and customer loyalty. So to curb internal resistance to change, it’s necessary to back up your decisions with sound data. Establish clear value for UX adoption to encourage buy-in from stakeholders. Benchmarking is a powerful tool in making purposeful UX design choices. Conducting usability tests with each design iteration allows you to track KPI benchmarks for metrics such as task completion rate, error rate, and SUS (System Usability Scale) and measure your improvements. Benchmarking usability allows you to identify and make tangible changes that can create data-driven improvements to your user experience. 

Imitating “Good” Design

Have you ever gone shopping online and thought you found the perfect shirt, only to discover in person that it looked nothing like it did on the model? The same logic applies to customer experience. Naturally, it’s easy to look towards the Amazon’s and Apple’s of the world for inspiration. But what works for one company may not necessarily work for you. The key to providing your users with the experience they expect and crave is to hone in on the exact needs of YOUR users, not someone else’s. 

The Power of Human Insight

What better way to understand your users than to ask them yourself? In 2017, only 55% of companies conducted any user experience testing. But thanks to the rise of remote user testing, gathering human insight from real users has never been easier or more cost-effective. Implementing testing can be a great way to push you ahead of the competition while using minimal resources. Spend less time and money on redesigns by conducting usability tests early on during product development. Leverage human data to bridge the gap between you and your consumer. 

Creating quality user-experiences doesn’t have to feel like a game of roulette. Use real data, from real users, to fine-tune your UX to fit the needs of your consumer. Prioritize your user first to provide them products and services they love and want to keep using. 

8 Dos and Don’ts of Online Checkouts 

The checkout is the bottom line of any e-commerce business model. It’s the culmination of all your product development, design, and marketing, and a bottleneck where customers take the final step to convert into a sale. Ultimately, checking out is the last step before conversion, so it’s critical to make the experience as seamless as possible. 

This is where it gets tricky. It’s hard to know what exactly constitutes a seamless checkout experience and it doesn’t help that there are endless variations on the online checkout. From simple single pagers to multipage side scrollers, accordion layouts, to a million other possible quirks, features and add-ons to consider as well. 

To make this all a bit easier, we set out to identify the best practices for e-commerce checkout design and boiled them down into a simple list of 8 Dos and Don’ts. Findings were drawn from testing conducted on 13 major Australian and International e-commerce websites. We asked participants to carry out a product purchase and compared written feedback as well as performance on two proven UX satisfaction metrics: the Net Promoter Score and the System Usability Scale. 

DO

Simple Design

Keep it simple. While it seems obvious, many checkouts are visually overcomplicated. Once a customer has reached the checkout they don’t need to be wooed anymore by aesthetics. Your job is to help them complete their purchase with as little effort as possible. High performing checkouts always contained larger amounts of white space and implemented concise and scannable content.

In-checkout Navigation

Users responded positively to checkouts with clear navigation that allowed them to return to earlier stages of the process with ease. People don’t like to feel trapped. Always give users the option to return to adjust their order, and never make them have to start all over again. Your user is choosing to buy your product, so how they check out should feel like their choice as well. Use a checkout with a step by step layout and always include a quantity adjustment tool.

One Page Checkouts: 

Different checkouts can be used for different purposes, so by no means is this a hard and fast rule. However, in our research the highest performing checkouts employed a one-page, accordion style. This style of checkout ticks the box for our first two points, allowing for a simple design that is easy to navigate around. It also minimises the need for scrolling, which was a big source of complaint from Mobile users.

Maximise Perceived Speed: 

There are two kinds of time when you’re online. There’s the actual time, which is the objective amount of seconds it takes to do something like buying a new hat. Then there’s the perceived time, or how long it FELT to buy the hat. Research shows that the feeling of speed is much more important to user satisfaction than simple loading time. And giving users the illusion of speed is much cheaper and easier to improve. Using loading bars, loading content above the fold first, and preloading important content first are all ways to instill a perception of speed.

DON’T

Sneaky Additional Costs: 

Users respond negatively to the exclusion of additional fees in cost displays. Be upfront with all costs and charges as early in the checkout process as possible. Dropping a +$15 administration fee at the final stage of the checkout is a sure-fire way to infuriate your customers, harm your credibility, and could lead to cart abandonment

No Unavailable Stock Alerts: 

If a product is out of stock then slap a big red OUT OF STOCK on it or don’t make it visible at all.Nothing harms customer UX like getting to the end of a purchase only to be told that they won’t be receiving their product.

Forced Login: 

Users responded negatively to forced login in the middle of the checkout process, and most prefer not to have to login at all. We’re aware that customer login is important and sometimes internally mandated, but if possible, having a guest checkout option will always go down well with customers. Forced logins should not be preventing you from converting sales.

Overuse Promotional Content: 

Just like going overboard with a checkout’s visual design, having a ton of promotional content on the screen AFTER the customer has already made a purchase is a big no-no. Users responded negatively to the overuse of promotional content or being shown item recommendations after they had finished shopping. 

Conclusion

These best practices are a great guideline to start with as a blueprint for your site’s checkout design. But at the end of the day, your checkout will be a reflection of your business, and the only way to get design feedback that’s relevant to you is through usability testing. Reach out to Testmate to find out more about how usability testing for your website can improve shopping cart conversions.

Why Content Matters in UX Design

UX design teams have plenty of experience with testing their visual design components and UI, but an area that is often neglected is content. Too often designers build out entire wireframes before copywriters have written any copy. This can lead to tricky page layouts where content and page design don’t fit together. Compelling copy and easy-to-use UI are both essential pieces of the user experience. Just like how poorly designed navigation and non-intuitive interactions can frustrate users, confusing or overly complicated language can impact their experience. Here’s why content matters in UX design and how you can implement testing techniques to optimize your content. 

Content and Design should work in tandem

When conducting website redesigns with existing content, a content-first strategy is natural. However, when designing pages where content hasn’t been written yet or in larger team settings where designers and writers work independent of each other, designers often have to resort to a container-first approach. Designing without content can lead to awkward page layouts and avoidable problems:

  • Empty placeholders can lead to unneeded spaces later. While using lorem ipsum is an easy way to visualize what a page may look like, it can also create unnecessary extra spacing.
  • Rigid templates can create unintended constraints. By not using responsive design, baked-in layout limitations can limit the number of words you can use or even cut off important text on smaller screens. 

To avoid these problems it is best to design page layout and write content alongside each other. Utilising flexible grids and layouts that work for all screen sizes gives copywriters the freedom to write without worrying about constraints. It is important to test both UI and copy to gather insights on the complete user experience.

Understanding Content Personas

Now that you understand why content and design need to work together to build quality user experiences, it is important to understand where content begins. What are content personas and why do you need them? Content personas are composite sketches of a target market based on validated data, not assumptions. Start off with a demographic in mind, and gather inputs from customer support representatives, sales reps, product managers, and most importantly – customers. Once you have a picture of your target persona’s goals and pain points you can create value propositions specific to their needs and compile keywords that are relevant to them. These personas shouldn’t just be made and forgotten, they should inform how you test and measure the quality of your content. Test your content with real users to see if your messaging aligns with your target audience.

Creating an intuitive information hierarchy

Testing for effective messaging and word use is one way that UX teams can improve their content. Another aspect that UX teams focus on is how users react to the flow of information. This is especially important for government agencies, insurance companies, or banking institutions that have to provide lots of important information while still being easy for users to find what they are looking for. 

To get there, here are some methods to optimize how you present information to users:

  • Card sorting – Start off with a set of topics that represent the main content of your site and write each on a separate note card. Ask your testers to organize each card into groups that make the most sense to them. Debrief afterwards to get a better understanding of their rationale when grouping. Figure out what cards were harder than others to group and why.
  • Surveys – Utilise surveys to ask users what terminologies they would use to describe your products and services and what language on the site confused them. Ask them how comfortable they felt using your navigation to find the information they were looking for and whether or not they were successful.
  • A/B testing – Present testers with two versions of text and compare engagement results between them. This is an effective tool when trying to pinpoint the perfect phrasing for call-to-actions and increase conversions. But it is important to take into consideration that A/B tests do not tell you why users prefer one version or another. To get a more complete picture, ask testers to explain their rationale afterwards.
  • Usability testing – Usability testing doesn’t have to just be about UI. Gear your tasks towards measuring your word choice and content organisation. Ask testers to find specific information on your self-service platform and watch their user flow through remote user testing. Or ask testers to read about a product and then have them describe what they read in their own words to gauge comprehension. Pay attention to the language and keywords they use, and the ones they don’t.

Get the most out of your content

Content testing is an underappreciated art-form that can help you nail your messaging to users and help them find the information they need as easily as possible. Leverage measurable results to pinpoint exactly what content works and what doesn’t to raise conversions, engagement, and improve the overall user experience.

How to Increase Adoption of Customer Self-Services

“Thank you for calling, please hold while we connect you.” Cue elevator music. Wait. Wait. Wait some more. Sounds painfully familiar, doesn’t it? I think everyone has had a bad experience with customer support before, but it doesn’t have to be this way, and TestMate can help!

Organisations today from Financial Institutions to Government Agencies are leveraging a new type of customer service designed to answer the needs of their users as efficiently as possible and without the need for human assistance. Customer self-service is the next frontier in quality support services as organisations look to offer a complete customer experience, from the moment you purchase to when you need help. In fact, Harvard Business Review’s data shows that 81% of customers try to take care of a problem themselves before reaching out to a representative. But don’t expect to see call centre volume decrease just because you put up a new FAQ page on your website. Learn about the benefits of customer self-service, how you can meet user expectations and increase self-service adoption in this digital transformation era. 

Self-service vs. Assisted service

Providing traditional assisted service can be costly, which is one of
the reasons why customer self service is becoming increasingly
popular. As problems become more technical, the more expertise and training required to solve them. Also, long waits for live calls and delayed response times for email and snail mail support add to the frustration for consumers, an issue that is not faced when using the online adoption of user self service. Support should be fast, easy, and effective. That’s why organisations are looking towards customer self-service as the future. However, the idea of customer digital adoption and self-service isn’t new. From the first ATM to kiosks in airports that help you with everything from checking in to bag-tagging, we have continued to look for ways to let consumers solve problems and complete tasks without assistance from a rep. In today’s digital world, customer self-service has taken the form of online self service platforms. A customer self-service platform can range from an app, chatbot, and website knowledge bases: all designed to allow the customer to solve their issues from the first interaction.

Digital Transformation Era

If self-service isn’t new, why is it important now? The answer is digital transformation. We live in an age where companies like Uber can be the world’s largest taxi company but own no vehicles. Companies and organisations, from governments to banks to retail, are fundamentally transforming their business models to look more like digital age companies. Traditional businesses and organisations have now adopted a scalable approach, which means that customer support services need to be scalable too. As a result, we have seen increased adoption of knowledge bases and AI tools over assisted service methods to provide solutions for consumers that scale with business operations. With the digital world progressing more and more every day, online customer self-service systems are too becoming increasingly popular. Online self service can mean dramatically lower overhead costs as well as higher levels of convenience for both the consumer and the retailer.

Knowledge Base

There are three main types of requests that users typically need support for: get more information, get stuff done, and solve problems. The easiest request to solve effectively through customer self-service is getting more information. A knowledge base is a section of your website where users can find answers for common product issues or simple support questions. This allows organisations to provide high-level support to users as they troubleshoot their problems themselves. The key to creating an effective knowledge base is to offer intuitive navigation and a consistent brand voice. Support should feel like a seamless part of your organisation, therefore maintaining your brand’s voice throughout all content you create, from marketing to support, is integral to providing the experience that your customers expect. 65% of customers want their problem resolved the first time, so your navigation needs to be easy to use so that your users can find the answers they need without hassle.

Campaign Monitor is an example of a company who leverages its knowledge base to help users find answers fast. Its layout is simple and to the point, either allowing you to search directly for a resolution or pick from their most common issue categories. In addition, their knowledge base includes an “app status” feature that connects users directly to its status page when there is a widespread issue.

Chatbots

Another trend in self-service is chatbots. Automation in service is great because it makes the lives of the user and rep easier. Customers can utilise chatbots to get answers without having to ever pick up the phone. However, not all chatbots are useful. To be effective, an AI chatbot needs to allow users to select guided options with ease as well as allow for free-form input. Consumers of today demand choice, so it is imperative that your chatbot can go beyond strict pre-programmed paths and answer questions naturally. If your chatbot only allows you to get answers for a few pre-determined questions, it isn’t much better than a FAQ page. On the flip side, if the user requires further support from an agent, escalation from the chatbot to your service rep should be integrated into your service. Consumers want easy access across all channels of support, and when the first contact point fails it is important to make that transition as pain-free as possible.

Effortless resolution 

The key to increasing customer satisfaction with your support services is about providing an effortless solution. What this means in practice is that you have to fully understand your user’s needs to effectively solve them. Your support services should mirror demand. Demand for support is highest with new product launches, updates, and campaigns. Therefore, your knowledge base should answer the most common questions and issues first, with an emphasis on new products and updates that need the most support.

Keep improving

Self-service can’t be set and forgotten, it should always be a work in progress. Back up your customer self-service interfaces with usability tests to ensure that your users can effectively navigate and resolve their issues in as few contact points as possible. Continue to update your knowledge base content to match the demands of your users, specifically generating new content for new updates and products that your users will need the most help with. By adopting a focus on the user, you can work to match their expectations and provide the solutions they need without the help of assisted services.Computer security software company McAfee managed to cut their support calls by 90% as a result of a user interface redesign. The future of support services is digital and scalable.

Looking to increase your focus on customer satisfaction? Do you want to reduce customer call center costs? TestMate can help you learn how! Reach out to us to get invaluable insight into improving your UX.

How to win the attention of your users

As social media platforms like Twitter, Facebook, and Instagram continue to grow in popularity, the prevalence of infinite scrolling has continued to rise. While web users have become savvier when it comes to scrolling through pages, it does not mean that infinite scrolling is the end all be all for websites of today. 74% of viewing time is still spent in the first two screenfuls. The importance of the page fold is not dead yet. Here’s how to keep the attention of your users and make sure you get the most important information across.

How willing are people to scroll?

In 2010, eye-tracking studies from NNG showed that 80% of users’ viewing time was spent above the fold. That number has since decreased to 57% in 2018. Web users are becoming more accustomed to longer pages and are comfortable with scrolling. However, sharp decreases in attention to information as you go further below the fold are present in both findings. Prioritising the most essential information at the top of the page is the best way to get your message across to your users. This is especially the case for search engine result pages (SERPs), where 75% of viewing time was spent on the top half of the first page. “Google gullibility” has not changed since 2010, meaning that it’s still imperative to appear at the very top of search pages to be relevant. So what factors prevent people from scrolling and giving their attention?

Illusion of completeness

The illusion of completeness is when the visible content on-screen appears to be complete, even though there is more information below. Careful design with your user’s short attention spans in mind can help you avoid this problem. The prominence of image-based design has resulted in a lot of landing pages choosing to incorporate eye-catching, fullscreen hero graphics. While visually appealing, this approach often forces important information to get pushed down the page. Considering how valuable real-estate in the minds of your users is, this is not an efficient way to get your point across. Likewise, large chunks of white space or dividing lines between content can indicate to your user that they have reached the end. Be cognizant of your usage of white space/dividers and have additional content bleed off the screen to indicate that your page has more information. Also, interruptions in content flow such as ads or CTAs in the middle of articles can signify that the post is over. While it is important to have CTAs above the fold (or as close to it) for your users to see, give a proper indication that there is more information for them down below as well.

Minimising interaction cost

The interaction cost is defined as the sum of effort that the user must put in to complete a task and reach their goal. Interaction costs can be both mental or physical. Clicking, scrolling, loading, and even comprehending information are all actions that require some interaction cost. The most usable sites and apps focus on minimising interaction costs wherever possible. It is important to understand how users decide what option to pick and work backward. In order to make decisions, people are constantly assessing the expected utility of each function of your site. 

Expected utility = Expected benefits – Expected interaction costs

In short, users look to maximise utility by weighing the benefits and costs of each action. If you make it difficult for a user to reach their end goal on your site, most users will move to another site with higher expected utility. The exception to this rule is if the benefit of interacting with the initial site is high. For example, someone looking to buy a specific band’s tour merch will likely stick to the band’s website because it is unlikely they could buy it elsewhere. Therefore, maximising expected utility requires efforts from both marketing and design teams. Marketing and branding are responsible for increasing user motivation and expected benefits for engaging with your particular site, whereas usability design deals with optimising interaction costs.

So how do you minimise interaction cost when presenting a user lots of important information? The trick to keeping the attention of your users where you want it is about balancing scrolling and pagination. While the tops of pages are the most viewed sections of your site, clicking requires a higher interaction cost than scrolling. Alternatively, having too much or poorly organised information is less likely to be read the further you have to scroll down.

The “ideal” page length

Is there an ideal length for web page content? The short answer is no. Every site has different users and serves a different purpose. E-commerce sites where each item has equal importance to the user can get away with longer pages. Hence the popularity of the view all option when online shopping. Government and insurance sites offering self-service for users looking for specific solutions require structured UI and multiple pages. Web users do not mind clicking links if each click is meaningful and leads them closer to their end goal. The key is to test your design, with real people who are representative of your actual users, to identify the “ideal” page length so that your users can find the information they need easily.

Remote vs Non-Remote User Testing

User experience testing, or simply just user testing, is a way companies evaluate a customer’s user journey and online experience. The aim is to get feedback on how testers experience a particular website, app or product, and then to make changes and improvements based on that feedback.

User Testing can be done both online (remotely) or in person (moderated).

Remote User Testing

In remote user testing, user testing software and user testing apps are utilised to record screen and sound so that it is possible to listen to testers giving verbal feedback and see them navigate as they journey through a website or app. 

There are different options available to record screen and audio depending on what device is used. Some mobile phones and tablets for example have their own inbuilt recording software, making it very easy for testers to record remotely.

Pros

Many companies prefer using remote user testing, as it is usually cheaper. Participants can test the usability of an app or website in the comfort of their own home at their convenience and utilise a remote usability testing software.

Another benefit of remote user testing is that when testers are in an environment they are comfortable in, their feedback is often less biased and more honest.

Cons

Although remote user testing tends to be cheaper, you are relying on the testers to perform the required tasks and not go off track. There is no possibility for them to ask questions in real time, and if they have technical difficulties, there’s no one to help them solve the problem face-to-face. 

In some cases, there is the potential to moderate remote testing with the use of video chat or the like, where you can provide guidance, but this is more difficult to do in tests with a large number of testers or with testers likely to experience technical difficulties.

Moderated User Testing

Moderated (face-to-face) user testing is preferable in cases where participants may require extra assistance, such as with low tech testers or low vision testers. 

Pros

Face-to-face support minimises technical issues as you don’t have to rely on remote testers submitting tests and potentially experiencing issues with recording audio or uploading video. It also provides the ability to moderate testers which can be very helpful if testers get stuck. 

Another instance moderated user testing is preferable is when there is a need to dig deeper into an issue or topic. The moderator is able to question user decision processes in real time to uncover insights, however this may result in unrealistic feedback.

Cons

Someone onsite needs to be available to moderate the test, which uses staff resources. Also, greater payment may be required to compensate for travel time for the tester. 

The presence of a moderator will also have an affect on the user, introducing various kinds of performance biases that may skew the findings.

 

Ultimately both remote user testing and moderated user testing have their place as ways to assess how a website, app or product is experienced by the user. Depending on your research needs, the number of testers required, and your confidence in their technical ability and their likelihood to follow directions without being moderated, remote user testing online might be the best method for an organisation to test their digital products in an efficient and cost effective way. This means you can better utilise your investment in gathering valuable user experience analysis.

Remote User Testing

What is Remote User Testing?

So, you may be wondering, ‘What is Remote User Testing?’ Well, Remote User Testing stands distinct from moderated user testing, the other most common form of testing, in which participants complete their tests under supervision. Is user testing worth it, you may be asking. It goes without saying that both online user testing methods offer a range of pros and cons, but it feels like there has been a shift in the user testing plates in recent years: the shift is very much  towards remote user testing, as the many benefits of Remote User Testing have become apparent..

In a nutshell, Remote User experience testing is a form of user testing in which the participants complete tests remotely – i.e. from their home, place of work, or similar – and often using screen recording software. This form of online remote user testing makes the process extremely convenient for participants.

A remote user test offers more agility for everyone, whether it’s a user testing agency, a corporate client seeking insightful feedback on their website or application or a stay at home mum who’s looking for a way to earn some money. Many services offer a remote user testing platform that can be accessed from anywhere, as remote user testing software can be used anywhere, anytime, so long as a user testing screen recorder is used!.

If there has been a shift as we suspect, a mix of several factors – the lower financial and time investments necessary, the heightened convenience for both companies and participants, and the removal of geographic and other demographic factors – has likely been behind this shift in user testing services.

You may have heard a slightly different name being used for it: Remote User Experience Testing. And it makes sense – the main aim of the testing, whether remote or moderated, is to get a handle on the user’s experience of the product.

User experience includes several interlinked areas, but essentially it is the user’s overall experience when using your product, website, app, etc.. A good user experience will be easy and usually quick from start to finish. The design should be clear, straightforward and intuitive, so less technologically literate users can do what they need to. A lot of the time – the best design isn’t even noticed. 

Remote user testing or Remote User Experience testing, is usability testing conducted outside of a traditional research lab environment and without a moderator present. 

During a Remote User Test, test participants use screen recording software to record themselves completing a user test from their own devices at homes or at work. Participants often complete an additional post-test survey containing written feedback and rating scale questions. The videos and surveys are then sent to the test administrator who can analyse participant behaviour, transcribe comments, map user flows, and record errors. 

Completing tests on their own phones or computers and from an environment that they’re comfortable in lends a more natural quality to the final videos. Remote user testing – or online usabiltiy testing – is also much cheaper and can be completed faster and at a far larger scale than moderated user testing. Additionally, the ability to test across state and international boundaries opens up limitless demographic possibilities.

 

What is the purpose of Remote User Testing?

The ultimate purpose of Remote User Experience Testing or Remote User Testing in Australia is to increase your conversion rates, lower your bounce rates, and give your sales a boost. It achieves this by revealing ways in which you can enhance the user experience your product offers. Ways in which you can keep the customer at the heart of your design and your product. And, done properly, Remote UX Testing can shine a light on ways to streamline and optimise your key customer journeys. 

This could be anything from an off-putting visual design and confusing layout, to an overly long registration process or over-complicated checkout. Or from an absence of bold Call To Actions, to a product or message that doesn’t make the impact you need with users. Either way, the customer insights will probably spring a surprise or two.

Remote User Experience Testing can point to ways in which your customers’ user experience can be made more efficient, intuitive and elegant. Ways in which your customer journeys can be smoothed out. All of which will chip in towards keeping your bounce rates low and your conversion rates high – two digital fundamentals for a healthy bottom line. 

Of course your bottom line will be a motivating factor in carrying out Remote Testing – a tangible ROI has to be there for you. Here is where your objectives come in. What specifically do you want the testing and feedback to guide you on? Maybe abandoned shopping carts have doubled since you launched your new site. Or maybe your app downloads aren’t getting close to your targets. 

Think long and carefully about what you want to get out of the Remote UX Testing and User Ability Testing. Then set clear objectives and create your test plans and processes to dovetail with them.

Remote User Testing Software

At this stage we should walk you through the ins and outs of getting your test up and running. Let’s start with the Remote User Testing software. The Remote User Testing Software you choose for your project will hinge on two things: your product (what it is and what software it runs on), and what you want to get out of your testing.

If you’re testing an app, it may have been designed with InVision, which is super useful as you can simply share it with users, get them to run through the test plan, and then analyse the videos. 

If you’re testing a live site, the only real Remote User Testing Software your testers will need is a screen recorder. Heaps of them are available for free online, but a lot of our testers like screencast-o-matic

Otherwise, the folks at TechRadar have recommended OBS Studio, FlashBack Express and Apowersoft as their top 3. Users of Windows 10 can even take advantage of the in built screen recorder. 

Whichever option you decide to run with in your Remote Usability Testing, be sure you have a pre-testing meeting or flexible coordination process to iron out any teething issues. This can also be a great opportunity to address any doubts your testers may have about downloading and using the software.

Aside from remote usability testing software, the hardware testers will need is probably obvious, but still worth mentioning. As well as a laptop, tablet or smartphone that’s going to be able to handle a few tabs and the screen recorder with no lag time, a solid internet connection and reliable microphone (and sometimes speakers) are essentials.

So that takes us to the end of your overview of the world of Remote Usability Testing. Our UX Team at TestMate has worked on fully bespoke UX projects for clients from basement start-ups to international giants. To see where we can help your product, give us a call to setup a free 30 minute consultation with one of our directors to talk about our user testing services.

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